Property Giant - Crown Group Unveil New Development
The Star Sydney’s Event Centre was chosen by property giant, Crown Group as the perfect location to unveil their Eastlakes Live development. The 1,300-strong guest list including buyers, media and celebrities were wowed from their first step onto the red carpet to witness the reveal of the never before seen model and detailed design of Eastlakes Live. Beyond the exchange of property this evening, Crown Group fostered the longevity of their networks, partnerships and community.
The Star team worked closely with Crown Group to create a seamless multi-sensory experience. Guests were taken on a journey from the old east, showcasing commissioned images from the State Library of NSW, which celebrated the enriched history of Eastlakes with a black and white theme throughout.
Highlighting The Star’s culinary expertise, guests enjoyed a custom designed canape selection with fresh produce sourced from local and NSW based suppliers created by Executive Chef Tim George and his team while key beverage sponsor Moet & Chandon was served to guests in the VIP Lounge, styled by Coco Republic.
An explosive live performance kick started the event as bongo players led guests through haze-filled tunnels created by fog machines into the Event Centre. The room design drew inspiration from the Eastlakes development with block colour theming of black and gold. The room featured elements from the outdoor environment with LED avatrees and park benches to the luxe interiors, brought to life with timber flooring and modern décor. Moet and Chandon champagne was served by crystal stilt walkers and magicians, as they entertained guests and added a magical twist to an enchanting evening and built up to the main event of unveiling the Eastlakes Live model.
As Crown Group have hosted many reveals before, The Star’s objective was to create a unique event to make this the most memorable reveal for Crown and their guests. A cube created by 8x8m white chiffon curtain and branded with the Eastlakes Live logo using gobos took centre stage. Crown Group Founder & CEO Development, Iwan Sunito presented his dream for the new east. Perfectly timed vision on LED & TV screens commenced with a live solo vocal performance, culminated with a synchronised light show and gerb pyrotechnics. The kabuki dropped revealing the model and detailed floor decal. To ensure everyone was part of the action, the technical team rigged isolated camera’s inside the kabuki frame which fed live vision and audio throughout the Event Centre & Foyer. Chic Republic played throughout the evening with guests mingling and creating memories with Fotobox Australia customised printed keepsakes.
“From inception through to execution, the team at The Star were dedicated to ensure the success of our event. The natural integration opportunities that exist at The Star Event Centre make it possible to create a unique journey for guests. Combined with the great detail and care that the team take when making each and every event decision ensure the final outcome is seamless and memorable for guests.” Crown Group Head of Events, Ashleigh Cooper.